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BIELEN, Frédéric ; SEMPELS, Christophe (2003) The dimensionality of the concept of intangibility : a critical analysis. DOCUMENT DE TRAVAIL WP100/03, ESPO/IAG - Departement d'administration et de gestion, UCL. RésuméThe main objective of this article is to develop a scale for measuring the degree of intangibility of a service offering after having first clarified the concept and analysed the various publications that have already appeared on this subject. A survey and a structural equation modelling analysis were conducted to examine the hypothesis of the bidimensionality (both physical and mental) of this concept. Recognising this double dimension of intangibility should be of interest to both managers of service activities and academics working on this area. |
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Peer-reviewed: | Non |
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Domaine Public: | Non |
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Auteurs: | BIELEN, Frédéric ; SEMPELS, Christophe |
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Titre: | The dimensionality of the concept of intangibility : a critical analysis |
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Sujets: | H Social Sciences. Economics: Commerce. Business. Marketing. Accounting. Audit. Personnel Management |
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Année: | 2003 |
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Mois: | Novembre |
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Résumé: | The main objective of this article is to develop a scale for measuring the degree of intangibility of a service offering after having first clarified the concept and analysed the various publications that have already appeared on this subject. A survey and a structural equation modelling analysis were conducted to examine the hypothesis of the bidimensionality (both physical and mental) of this concept. Recognising this double dimension of intangibility should be of interest to both managers of service activities and academics working on this area. |
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Département: | ESPO/IAG - Departement d'administration et de gestion |
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Institution: | UCL |
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Rapport no.: | WP100/03 |
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Commentaire sur: | NON SPECIFIE |
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Autres localisations: | NON SPECIFIE |
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Mots-clés: | Intangibility, measurement scale, services offering |
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Informations supplémentaires: | NON SPECIFIE |
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Peer-reviewing: | NON SPECIFIE |
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Commentaires et Suggestions: | NON SPECIFIE |
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