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PhD. DissertationsPhDs in progress The role of CSR in identities dynamics during a period of organizational change Corporate social responsibility (CSR) communication campaigns towards the consumer: Analysis of their effects during a CSR crisis Corporate Social Responsibility: Catalyst for Innovation Performance in Technology-Intensive Firms? Focus on the pharmaceutical and IT sectors Formation professionnelle continue et justice organisationnelle, de nouvelles perspectives pour la RSE ? Le cas des entreprises de l'habillement au Vietnam et en Belgique 2011 The use of management control systems in a sustainability context
2010 Toward the stakeholder company: Essays on the role of organizational culture, interaction, and change in the pursuit of corporate social responsibility 2009 From “nuts and bolts” to CSR. Standardization and democracy. Sociology of ISO 26000 setting process Stakeholder involvement in CSR certifications 2004 Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : Application à deux catégories de produits Le travail démocratique. Du caractère expressif, public et politique de l'expérience du travail dans les services. Le cas des caissières de supermarchés syndiquées en Belgique 2003 Le contrôle de gestion environnemental: Une approche théorique contingente et une étude empirique du cas des entreprises manufacturières belges
Thesis abstract The role of CSR in identities dynamics during a period of organizational change The main objective of this PhD research is to study the influence of Corporate Social Responsibility (CSR) dimensions on the dynamics of identity in times of organizational change. We would like to investigate if the promotion of CSR attributes can enhance employees’ organizational identification and therefore their acceptance and support to the organizational change. Indeed, it seems that highly identified employees develop more proactive behaviors and attitudes in order to support organization’s objectives. In the last few years, numerous companies have faced crises involving their socially responsible activities (such as Ikea, The Body Shop, Nike…). Our research seeks to examine whether promoting the company as socially responsible is likely to backfire and/or protect the company in the case of a corporate crisis involving CSR matters, which the exiting literature does not currently allow to clearly establish. Furthermore, our research aims at carefully examining the consumers’ psychological processes that could potentially explain such effects and also seeks to uncover the boundary conditions of those effects of CSR communication. Corporate Social Responsibility: Catalyst for Innovation Performance in Technology-Intensive Firms? Focus on the pharmaceutical and IT sectors Although extensive reference about the importance of CSR adoption by firms in their quest for strategy sustainability and the necessity for enterprises to innovate in order to stay ahead in the competition race has been made in literature, there is still a lack of frameworks or models linking those two strategic assets and a lack of empirical research studying the interactions between those. Targeting at understanding the links between innovation and responsibility, this project focuses on two main research questions: (1) what are the mechanisms integrating CSR in an organization’s strategy and in particular in its innovation strategy? And (2) does strategic CSR influence the performance of innovation in high-tech firms? The answers to those two questions should enlighten the best practices leading to CSR-sustained innovation in the complex and uncertain environments high-technology firms are faced with. Beyond the traditional objectives of supplying services and goods, companies encounter more than ever before pressures to address and respond to the societal concerns arising from their activities. As a result, environmental excellence and the well-being of people within and outside the organization increasingly represent issues that companies try – to a variable extent – to integrate into the core of their culture, strategy and practices. Such a move towards corporate social responsibility (CSR) isn’t an easy task as organizational embedment of CSR principles entails members of the organization internalizing CSR-related values at all levels and the companies to dialogue and interact with their key stakeholders and the world at large. In accordance with this idea, the three main objectives of this doctoral research project are:
Formation professionnelle continue et justice organisationnelle, de nouvelles perspectives pour la RSE ?Le cas des entreprises de l'habillement au Vietnam et en Belgique The use of management control systems in a sustainability context The aim of this thesis is to investigate the role of management control system to support sustainability development within organization. More specifically, it looks to the capacity of eco-control systems to support environmental strategy in order to increase environmental performance. Also, this thesis has as objective to shed a light on how ecocontrol systems may assist organization to create organizational capabilities providing competitive advantage that lead to financial performance improvement as well as environmental performance improvement. From “nuts and bolts” to CSR. Standardization and democracy. Sociology of ISO 26000 setting process This research addresses the question of the democratization of global decision making, focusing on non-state regulations at the international level that have increased over the past thirty years. The setting of multi-stakeholder processes is becoming a prerequisite for non-state actors developing normative instruments in the public policy realm. Is this evolution synonymous of a democratization of these forms of regulation? This question is addressed through the case study of ISO 26000 developing process. The aim given to this future standard is to provide common guidance to all types of organizations on concept, definitions and method of evaluation linked to their social responsibility. The idea of producing an ISO standard on social responsibility was very controversial and generated a few years of intense debates. Hence new procedural rules were put in place to deal with criticisms fearing the intervention of a non-democratically elected body in the field of public policy. For the first time in ISO’s history, freedom was given to the experts in charge of developing ISO 26000 to change some of its setting process rules. The aim was to improve the inclusivity and the transparency of the procedure. This evolution can be interpreted as an attempt to democratize the International Organization for Standardization (the so-called ISO). The aim of our empirical analysis is to make an evaluation of this attempt to democratize ISO procedure. Qualitative data - observations, interviews, collection of documents - have been gathered following the process of developing the content of ISO 26000 from 2006 to 2008 in Belgium and internationally. Our evaluation focuses on the potential benefits provided by a democratization of the procedure from an intrinsic point of view – equality of access and influence - and from an instrumental point of view - adhesion to the process and its fruits but also substantial contributions. However, we show that it is impossible to achieve all these objectives. Stakeholder involvement in CSR certifications Stakeholder involvement is a managerial challenge for organisations engaged in CSR certifications. Ces dernières années, la citoyenneté d'entreprise n’a cessé de s’imposer comme un thème majeur de notre société et a mis en évidence le devoir des entreprises de tenir compte de paramètres environnementaux et sociaux tant dans leur fonctionnement que dans leurs politiques de développement à long terme. En dépit de l’attention croissante que les chercheurs en marketing portent à la citoyenneté d’entreprise, la nature de ce concept ainsi que ses implications demeurent vagues. Les recherches concernant les effets de la citoyenneté d’entreprise donnent des résultats contradictoires et ne permettent pas de répondre de manière unanime aux questions que se posent les managers sur les bénéfices associés à une démarche citoyenne. Dans ce cadre, cette thèse vise à développer et à tester un modèle d’impact des activités citoyennes des entreprises sur cinq variables permettant de caractériser les relations que les consommateurs entretiennent avec ces entreprises : la qualité perçue, la satisfaction, la confiance, l’engagement et la fidélité des consommateurs. Pour atteindre cet objectif, trois études exploratoires ont été réalisées : des entretiens qualitatifs avec des experts et des consommateurs, une enquête internationale et une expérimentation. Ces études ont été suivies d’une enquête par questionnaire portant sur deux catégories de produits (produits cosmétiques et d’hygiène / chaussures et vêtements de sport) et réalisée sur un échantillon de 618 personnes en Communauté Française. La contribution principale de notre travail est de montrer que les activités citoyennes des entreprises jouent un rôle dans le développement et le maintien de relations de long terme avec les consommateurs, notamment via leur impact sur la confiance des consommateurs. Ce résultat est loin d’être négligeable étant donné l’importance de la confiance dans les processus de décision des consommateurs et dans les résultats économiques des entreprises.
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31/08/2011
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