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The first edition of the LSM Cup was a total success.
The LSM Cup 2012, organized by the Louvain School of Management, is a new business game focusing on one of today's important new issues in business: Corporate Social Responsibility.
Presentation: Like other business games, this inter-faculty and multidisciplinary game consists in solving case studies based on realistic situations by teams of four students (2 pairs) and defending the group's solution in front of a jury after each challenge. Four different challenges covering the main aspects of management are to be tackled during this two days event: one in finance presented by PwC, another in marketing presented by Belgacom, a third in sourcing and procurement presented by GSK and the last one in strategy presented by BNP Paribas Fortis. The uniqueness of the LSM Cup 2012 lies in the inclusion of a “crack the case” session after each challenge, which is very useful for the students who wish to learn from their mistakes. Moreover, the implication of academics in the preparation of the cases and the presence of professors from the CSR Louvain Network in the jury will guarantee the coherence and the originality of the game. Feedback from the 2012 edition: The company sponsors were impressed by the quality of the presentations and the students equally impressed by the quality of the business cases and workshops as well as the quantity of information absorbed during the two days. Following are some of their comments... « J'ai eu le plaisir de participer au jury finance de la LSM Cup. (…) j'ai été impressionné par le dynamisme, le professionnalisme et l'engagement de tous les participants. Un événement comme celui que vous avez organisé contribue directement au rayonnement de notre école de management. » (Pr Philippe Grégoire – Louvain School of Management) « J’ai adoré participer à cette journée, je trouvais cela très stimulant, intéressant et j’ai été énormément surpris par la grande qualité des cas présentés. Différentes présentations m’ont vraiment enthousiasmé. J’ai aussi beaucoup apprécié l’opportunité de pouvoir discuter avec les participants après le cas et leur donner quelques feedbacks et échanger mes impressions avec eux. Et si j’ai déjà pu participer à d’autres activités similaires, jamais je n’ai vu une organisation si parfaite avec une attention constante envers nous tout au long de la journée. Une vraie réussite donc (….)! » (Patrick Collin - Segment Marketing Specialist, Belgacom) « As the only Dutch participants it was worth the travelling. We met some amazing people and we wish you all the best! » (Vincent Vandeputte - Participant of the LSM Cup 2012) To visualise the pictures of the LSM Cup 2012 event, visit their 
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28/03/2012
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