Managerial, legal and economic aspects of the creation of a company (in French) [ LCPME2002 ]

Managerial part:

• Creativity and business opportunity seizing
• Launching strategy (Environmental analysis, market study, value creation, competitive advantage, strategic resources and capabilities)
• Key steps for venture creation and public aides

Law part:

• Firm creation : legal forms & legal consequences
• Access to profession
• IP Law
• Marketing Law
• Contracts Law (agency, franchising')
• Tax Law
• Labour Law

The objective of the course is to provide the students with the legal, economic and managerial pre-requisites for new venture creation. It allies theory and practice.

Evaluation will be based on :

• Class participation
• Building of a project and business plan
• Interdisciplinary group works and oral presentations

The method will be based on traditional teaching and students' participation :

• Selected readings will be discussed in class
• Case studies
• Students' presentations
• Conferences on topical points are organized for the students

Managerial part:

• Creativity and business opportunity seizing
• Launching strategy (Environmental analysis, market study, value creation, competitive advantage, strategic resources and capabilities)
• Key steps for venture creation and public aides

Law part:

• Firm creation : legal forms & legal consequences
• Access to profession
• IP Law
• Marketing Law
• Contracts Law (agency, franchising')
• Tax Law
• Labour Law

Books:

• Janssen F. (2009), Entreprendre : une initiation à l'entrepreneuriat, De Boeck, Chap. 4-7.
• Papin Robert, Stratégie pour la création d'entreprise, 14^ème édition, Dunod.
• De Brabandere L. (2007), La valeur des idées : de la créativité à la stratégie d'entreprise, Dunod.

Slides provided on icampus