This biannual learning unit is not being organized in 2023-2024 !
Language
French
Other information
This course is taught in french. Please consult the french version of the course description.
Bibliography
Kotler, Ph., Keller, K., & Manceau, D. 15ème ou 16ème édition. Marketing Management. Paris : Pearson Education.
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [60] in Management (shift schedule)
