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5.00 credits
22.5 h
Q1
Language
French
Content
This course will provide an introduction to public relations as a field of professional activity. The content presented will always be linked to the introduction to the professional practice of public relations, and in particular to strategic thinking and the central and transversal role of public relations within an organisation.
Teaching methods
Introductory lecture, meeting with PR professionals and practical application through a case study. This accompanied group work will be based on a real case presented by the client.
Evaluation methods
1) Mandatory written test at the beginning of the term following the reading of Andrea Catellani's book "Les Relations Publiques" (date communicated during class and confirm on Moodle). Oral assessment for those absent.
2) Written group work to be submitted via Moodle (and oral presentation in the presence of the client for a selection of groups). A single mark will be given to the whole group unless one of the members has not contributed equally.
Instructions for the work will be given via Moodle at a later date.
Second session: the students concerned will have to present a piece of work to be fixed with the teacher.
2) Written group work to be submitted via Moodle (and oral presentation in the presence of the client for a selection of groups). A single mark will be given to the whole group unless one of the members has not contributed equally.
Instructions for the work will be given via Moodle at a later date.
Second session: the students concerned will have to present a piece of work to be fixed with the teacher.
Other information
Unless new health measures are introduced, the course sessions are planned for physical attendance. Accompanying meetings between the teacher and small groups of students are planned (location to be specified in Moodle).
Bibliography
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2022
Communication. L'ouvrage de toutes les communications, Thierry Libaert (ed.), Vuibert, 2018.
Exploring public relations and management communication, Ralph Tench, Stephen Waddington (eds.), Pearson, 2021.
Les relations "publics" - 2e édition, Stéphane Billiet, Dunod, 2017, ISBN : 9782100769384
Teaching materials
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2022 (deuxième édition)
Faculty or entity
