Communication et organisation

Teacher(s)

Horlait Déborah; Lambotte François;

Language

French

Content

Part 1
The first part of the course aims to introduce you to developing a communication strategy.

• Strategy and communication strategy
• Designing a communication plan
• Corporate and crisis communication strategy
• Stakeholder analysis
• CSR communication
• Internal and change communication strategy
• Lobbying communication strategy

Part 2
The second part of the course aims to introduce you to various theoretical and conceptual approaches to organizational communication.

• Organizational forms and structures (H. Mintzberg)
• Towards an enriched understanding of the concept of organizational communication (Pierre de Saint Georges & Nicole Giroux)
• Psychosocial approach to organizational communication: sensemaking (Karl Weick)
• Critical approach to organizational communication (Foucault as applied by V. Petitet)
• Narrative approach to organization (Giroux & Marroquin)
• Towards engaging communication (Jouet & Bernard)

Teaching methods

For Part 1, the material will be taught via lectures. For Part 2, each class is based on the prior reading of a scientific article illustrating the approach.
In connection with this first part, students will be required to complete a communication project.
For Part 2, the articles will be discussed in class. We will aim to provide examples and applications that go beyond the articles themselves. Please note: students are strongly advised to read the articles in full rather than relying on summaries from previous years.

Evaluation methods

The assessment is broken down as follows:

• Group communication project (40%) + individual weighting via Dynamo. Failure to complete the Dynamo assessment results in a grade of 0/20 on the project for the student concerned.
• Individual assessment covering understanding of the material from Part 1 and Part 2 (60%) – Written exam.

For the second session, an individual assessment covering understanding of the material from Part 1 and Part 2 (100%) is planned – Written exam.

Other information

The use of generative AI within the scope of the project will be strictly regulated and must be declared by the students. All prompts and generated outputs must be appended to the work.

Online resources

All resources will be available on Moodle.

Faculty or entity

> COMU