The ETIC (EffecTs of digital Images on Consumers) project focuses on the negative influences of digital advertising and promotional images on people. lndividuals are analyzed in a dual perspective; as consumers of images on screens, as well as disseminators of images on social media. The aim is to study the consequences of marketing strategies (the attractive and distracting power of images, personification, repeated exposure) on cognitive costs and psychological defense mechanisms, problematic behaviors, negative emotions, and other psychological disorders. The originality of the project lies in the analysis of the similarities and differences in strategies between marketing professionals, and internet users who engage in self-promotion on social media. The purpose of the ETIC project is to define recommendations for reducing these negative effects, in particular through awareness-raising initiatives. This conference addresses two aspects: the impact on consumers of multiple exposure to advertising images, and the impact on consumers of exposure to self-promotional images posted on social media.
Registration for the event can be completed online, on the project website : https://etic.hypotheses.org/2628 There is a registration fee for this workshop:
Registration deadline: September 11, 2026.
As part of this research day, we try to provide support to PhD students who may encounter funding difficulties at their institutions, but wish to take part in the event. As a result, we offer two €500 PhD grants for their travel and accommodation. These funds are intended to encourage doctoral student participation, maintain a dynamic research environment, and promote academic exchange. You may apply to this grant at the following email address : etic@listes.univ-angers.fr. Registration deadline: May 31, 2026.
