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Louvain Research Institute in Management and Organizations

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Louvain Research Institute in Management and Organizations

Research

lourim | Louvain-la-Neuve, Mons

Doctoral theses

The Partenamut-IPM Digital Marketing Chair supports doctoral research by funding theses.

Between 2016 and 2020, the chair enabled Laetitia Lambillotte to be the first doctoral student supported by its grant. She defended her thesis on November 30, 2020 with the title: Customer responses to personalized websites: essays on the process underlying experience. Discover here the summary of this research.

Since 2021, the chair is supporting its second doctoral student, Antoine Juquelier. He is from Mons. He obtained a Master's degree in Management Sciences with a specialisation in marketing in 2015 at the UCLouvain FUCaM Mons campus. He then accumulated professional experience in the private sector (Geoconsulting, CPM International, Computacenter) and in the public sector (CGRA) in several countries (Australia, Spain, Belgium). His PhD is supervised by Pr. Poncin and Pr. Hazée. 

His PhD thesis focuses on the consumer experience when interacting with artificial intelligence. Nowadays, more and more interactions between consumers and companies are done through intelligent interfaces (e.g. chatbot, virtual assistant, robot). These intelligent interfaces are changing the way consumers behave and interact with companies on a daily basis. Therefore, this research aims to better understand the consumer experience during these interactions by adopting an experiential perspective, which pays particular attention to the social and affective dimensions of this experience. The central questions of this research are: what are the affective and social responses of the consumer during these interactions with intelligent interfaces? What characteristics of the artificial intelligence (e.g. artificial empathy), the context (e.g. emotional state) and the individual (e.g. vulnerable consumer) influence these responses? What are the consequences of these interactions for companies (e.g. engagement) and for consumers (e.g. well-being)? By answering these questions, this research aims to make theoretical contributions in the research fields of customer experience, service and human-machine interactions, as well as to formulate managerial recommendations to companies and organisations. 

Awards

In 2021, researchers Laetitia Lambillotte, Nathan Magrofuoco, Prof. Ingrid Poncin and Prof. Jean Vanderdonckt received the best paper award at the AFM conference for a paper resulting from work supported by the Chair. Discover more about this award here. 

Publications

The Chair aims to reinforce LouRIM's scientific expertise in the field of digital marketing around topics such as consumer behavior, customer experience, personalization, digital health, adoption of new technologies, gamification, value creation as well as ethical concerns in the digital context. Three publications in leading journals were published in 2022. They provide an in-depth understanding of the impact of web personalisation on the consumer experience and all the positive and negative consequences that can arise from it. 

Discover here the publications made as part of the Chair.

  • Journal article
    • 2025
      Juquelier, Antoine ; Poncin, Ingrid ; Hazée, Simon. Empathic chatbots: A double-edged sword in customer experiences. In: Journal of Business Research, Vol. 188, no.115074, p. 1-12 (2025). doi:10.1016/j.jbusres.2024.115074.
      http://hdl.handle.net/2078.1/293811
    • Cambier, Fanny ; Darke, Peter R. ; Poncin, Ingrid. Promoting crowdsourced new products: Competing co‐contributor attractiveness, similarity, and persuasion knowledge processes. In: Journal of Product Innovation Management, Vol. 42, no.4, p. 679-703 (2025). doi:10.1111/jpim.12780.
      http://hdl.handle.net/2078.1/308281
    • Poncin, Ingrid. Rigueur, esprit critique et formation: les piliers d’une IA responsable. In: La Libre ECO, (2025).
      http://hdl.handle.net/2078.1/308282
    • 2024
      Sellier, Quentin ; Sluÿters, Arthur ; Vanderdonckt, Jean ; Poncin, Ingrid. Evaluating gesture user interfaces: Quantitative measures, qualitative scales, and method. In: International Journal of Human-Computer Studies, Vol. 186, no.1, p. 1-24 (2024). doi:10.1016/j.ijhcs.2024.103242.
      http://hdl.handle.net/2078.1/284936
    • Charry, Karine ; Poncin, Ingrid ; Kullak, Avreliane ; Hollebeek, Linda. Gamification's role in fostering user engagement with healthy food-based digital content. In: Psychology & Marketing, Vol. 41(1), no. 1, p. 69-85. doi:10.1002/mar.21892.
      http://hdl.handle.net/2078.1/278110
    • 2023
      Leclercq, Thomas ; Poncin, Ingrid. Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform. In: Journal of Marketing Management, , p. 1-25 (2023). doi:10.1080/0267257x.2023.2203710.
      http://hdl.handle.net/2078.1/274617
    • Betti, Nathanaël ; DeSimone, Steven ; Gray, Joy ; Poncin, Ingrid. The impacts of the use of data analytics and the performance of consulting activities on perceived internal audit quality. In: Journal of Accounting & Organizational Change, (2023). doi:10.1108/jaoc-08-2022-0125.
      http://hdl.handle.net/2078.1/279104
    • 2022
      Poncin, Ingrid ; Hammedi, Wafa ; Lancelot-Miltgen, Caroline. Advocacy for expanding research on technologies, experiences, services, and beyond!. In: Recherche et Applications en Marketing (English Edition), Vol. 37, no.3, p. 2-12 (2022). doi:10.1177/20515707221136986.
      http://hdl.handle.net/2078.1/269509
    • Lambillotte, Laetitia ; Poncin, Ingrid. Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights. In: Journal of Marketing Management, , p. 1-31 (2022). doi:10.1080/0267257x.2022.2105384.
      http://hdl.handle.net/2078.1/265145
    • Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Enhancing playful customer experience with personalization. In: Journal of Retailing and Consumer Services, Vol. 68, p. 103017 (2022). doi:10.1016/j.jretconser.2022.103017.
      http://hdl.handle.net/2078.1/260648
    • Poncin, Ingrid ; Hammedi, W. ; Lancelot-Miltgen, C.. Technologies, expériences, services et au-delà ! Plaidoyer pour développer la recherche sur les technologies, les expériences et les services. In: Recherche et Applications en Marketing, Vol. 37, no.4, p. 1-12 (2022). doi:10.1177/07673701221128142.
      http://hdl.handle.net/2078.1/267708
    • Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. In: Journal of Interactive Marketing, Vol. 57, no.3, p. 393-420 (2022). doi:10.1177/10949968221095557.
      http://hdl.handle.net/2078.1/263436
    • 2021
      Fall, Ndeye Astou Manel ; Diop-Sall, Fatou ; Poncin, Ingrid. Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives. In: Journal of Services Marketing, Vol. 35, no.7, p. 901-917 (2021). doi:10.1108/jsm-07-2020-0282.
      http://hdl.handle.net/2078.1/254320
    • Betti, Nathanaël ; Sarens, Gerrit ; Poncin, Ingrid. Effects of digitalisation of organisations on internal audit activities and practices. In: Managerial Auditing Journal, Vol. 36, no.6, p. 872-888 (2021). doi:10.1108/maj-08-2020-2792.
      http://hdl.handle.net/2078.1/254313
    • Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid ; Alkire, Linda. Uncovering the dark side of gamification at work: Impacts on engagement and well-being. In: Journal of Business Research, Vol. 122, p. 256-269 (2021). doi:10.1016/j.jbusres.2020.08.032 (Accepté/Sous presse).
      http://hdl.handle.net/2078.1/235840
    • 2020
      Cambier, Fanny ; Poncin, Ingrid. Inferring Brand Integrity from Marketing Communications:The Effects of Brand Transparency Signals in a Consumer Empowerment Context. In: Journal of Business Research, Vol. 109, no.2020, p. 260-270 (2020). doi:10.1016/j.jbusres.2019.11.060.
      http://hdl.handle.net/2078.1/224145
    • Lajante, Mathieu ; Droulers, Olivier ; Derbaix, Christian ; Poncin, Ingrid. Looking at aesthetic emotions in advertising research through a psychophysiological perspective. In: Frontiers in Psychology, Vol. 11 (2020). doi:10.3389/fpsyg.2020.553100 (Accepté/Sous presse).
      http://hdl.handle.net/2078.1/235836
    • Pleyers, Gordy ; Poncin, Ingrid. Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. In: Journal of Retailing and Consumer Services, Vol. 57, p. 102175 (2020). doi:10.1016/j.jretconser.2020.102175.
      http://hdl.handle.net/2078.1/232726
    • Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Opening the black box of gameful experiences: Implications for gamification process design. In: Journal of Retailing and Consumer Services, Vol. 52 (2020). doi:10.1016/j.jretconser.2019.07.007 (Accepté/Sous presse).
      http://hdl.handle.net/2078.1/219509
    • Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane ; Hollebeek, Linda D.. When gamification backfires: the impact of perceived justice on online community contributions. In: Journal of Marketing Management, Vol. 36, no.5-6, p. 550-577 (2020). doi:10.1080/0267257x.2020.1736604.
      http://hdl.handle.net/2078.1/235613
    • 2019
      Garnier, Marion ; Poncin, Ingrid. Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case. In: Journal of Retailing and Consumer Services, Vol. 47, no.47, p. 361-369 (2019). doi:10.1016/j.jretconser.2018.12.011.
      http://hdl.handle.net/2078.1/213735
    • Poncin, Ingrid. Vers un monde robot ?. In: La Libre Belgique, Vol. 3 December (2019).
      http://hdl.handle.net/2078.1/229241
    • 2018
      Poncin, Ingrid. Le RGPD en question -. In: La Libre Belgique, Vol. MAi, no.28, p. 10 (2018).
      http://hdl.handle.net/2078.1/204297
    • Leclercq, Thomas ; Wafa, Hammedi ; Poncin, Ingrid. The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. In: Journal of Interactive Marketing, Vol. 44, p. 82-101 (2018). doi:10.1016/j.intmar.2018.04.004.
      http://hdl.handle.net/2078.1/204296
    • 2017
      Ben Mimoun, Mohammed Slim ; Poncin, Ingrid ; Garnier, Marion. Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics. In: Information and Management, Vol. 54, p. 545-559 (2017).
      http://hdl.handle.net/2078.1/192740
    • Derbaix, Christian ; Poncin, Ingrid ; Derbaix , Maud ; Naglieri, Alice ; Derbaix, Arlene. Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques. . In: Revue française de gestion, Vol. 32, p. 97-132 (2017).
      http://hdl.handle.net/2078.1/192739
    • Derbaix, Christian ; Poncin, Ingrid ; Derbaix, Maud ; Naglieri, Alice ; Derbaix, Arlène. Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques. In: Revue française de gestion, Vol. 7, no.268, p. 97-132 (2017). doi: 10.3166/rfg.2017.00177.
      http://hdl.handle.net/2078.1/202562
    • Poncin, Ingrid ; Garnier, Marion ; Ben Mimoun, Mohammed Slim ; Leclercq, Thomas. Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore. In: Technological Forecasting and Social Change, Vol. 124, p. 320-331 (2017). doi:10.1016/j.techfore.2017.01.025.
      http://hdl.handle.net/2078.1/192737
    • Leclercq, Thomas ; POncin, Ingrid ; Hammedi, Wafa. The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms. In: International Journal of Electronic Commerce, Vol. 21, no. 4, p. 454-488 (2017). doi:10.1080/10864415.2016.1355638.
      http://hdl.handle.net/2078.1/192741
    • 2016
      Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Dix ans de co-création de valeur: une revue intégrative. In: Recherche et Applications en Marketing, Vol. 31, no.2, p. 1 (2016).
      http://hdl.handle.net/2078/169488
  • Book chapter
    • 2022
      Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Efficacité des applications « santé »… tout est question d’équilibre. In: Karine Gallopel-Morvan, Dominique Crié, Marketing Social et Nudges (Ad Salutem), Editions EMS, 2022, p. 408. 978-2-37687-548-2.
      http://hdl.handle.net/2078.1/265149
    • Lambillotte, Laetitia ; Bart, Y. ; Poncin, Ingrid. Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract. In: F. Pantoja, S. Wu (eds), From micro to macro: dealing with uncertainties in the global marketplace, 2022, p. 327-328. 978-3-030-89883-0. doi:10.1007/978-3-030-89883-0_84.
      http://hdl.handle.net/2078.1/267709
    • 2021
      Ducarroz, Caroline ; Poncin, Ingrid. Les analyses de variance univariée (ANOVA) et multivariée (MANOVA), collab. Jolibert, Alain. In: Coordonné par Eva Delacroix, Alain Jolibert, Elisa Monnot et Philippe Jourdan, Marketing Research, DUNOD: France, 2021. 9782100792993.
      http://hdl.handle.net/2078.1/243839
    • 2020
      Djelassi, S. ; Cambier, F. ; Poncin, Ingrid. Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract. In: S. Wu, F. Pantoja, N. Krey (eds), Marketing opportunities and challenges in a changing global marketplace, springer Nature, 2020, p. 321-322. 978-3-030-39165-2. doi:10.1007/978-3-030-39165-2_129.
      http://hdl.handle.net/2078.1/267710
    • van de Sanden, Stephanie ; Willems, Kim ; Poncin, Ingrid ; Brengman, Malaika. Digital Signage in the Store Atmosphere: Balancing Gains and Pains. In: Eleonora Pantano, Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation, Emerald, 2020, p. 53-69. 9781838676643. doi:10.1108/978-1-83867-663-620201010 (Accepté/Sous presse).
      http://hdl.handle.net/2078.1/235617
    • 2019
      Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. Customer Engagement: The Role of Gamification. In: Linda D. Hollebeek, David E. Sprott, Handbook of Research on Customer Engagement (Research Handbooks in Business and Management), Edward Elgar Publishing , 2019. 978-1788114882 (Soumis).
      http://hdl.handle.net/2078.1/219596
  • Conference paper
    • 2025
      Derinöz, Sabri ; Lambotte, François ; Poncin, Ingrid ; Provost, Anne-Catherine. Bridging the Science-Business Gap in Work-Integrated Learning Through Students' Master Theses: A Business Perspective in French-Speaking Belgium. WACE World Conference 2025 (Istanbul, du 28/05/2025 au 30/05/2025).
      http://hdl.handle.net/2078.1/300072
    • Derinöz, Sabri ; Lambotte, François ; Poncin, Ingrid ; Provost, Anne-Catherine. Realize the potential of Work-Study Master’s Programme’s Theses as a Bridge between Academic’ Standards and Business’ Expectations: a Belgian Case-Study . Pedagogy in Action: Bridging Disciplines, Communities, & Industry​ (Marywood University, USA, and online, du 19/11/2025 au 21/11/2025).
      http://hdl.handle.net/2078.1/307210
    • Derinöz, Sabri ; Lambotte, François ; Poncin, Ingrid ; Provost, Anne-Catherine. Reinventing Master’s Theses as Work-Integrated Learning: A Multi-Stakeholder Approach. WIL'25 Conference - Shaping the future landscape of Work-Integrated Learning (Kristiania University of Applied Sciences, du 22/09/2025 au 24/09/2025). In: Proceedings of WIL’25: The 3rd International Conference of Work-Integrated Learning, University West: Trollhättan, 2025. 978-91-89969-29-2.
      http://hdl.handle.net/2078.1/305416
    • 2024
      Juquelier, Antoine ; Hazée, Simon ; Poncin, Ingrid. Automated social presence in service encounters led by service robots: a configurational meta-analytical approach. SERVSIG (Bordeaux, France, du 05/06/2024 au 08/06/2024).
      http://hdl.handle.net/2078.1/291424
    • Poncin, Ingrid ; Charry, Karine ; Kullak, Avreliane. The dark side of online communities of fitness app users: effects of social comparison and tie-strength. Global Marketing Conference (Bel Ombre, Mauritius, du 26/06/2024 au 28/06/2024).
      http://hdl.handle.net/2078.1/289963
    • 2023
      Juquelier, Antoine ; Poncin, Ingrid ; Hazée, Simon. Customer experience in interaction with artificial intelligence: the role of artificial empathy. Frontiers in Service Conference (Maastricht, The Netherlands, du 15/06/2023 au 18/06/2023).
      http://hdl.handle.net/2078.1/280380
    • Sellier, Quentin ; Racat, Margot ; Poncin, Ingrid. Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract. Academy of Marketing Science World Marketing Congress (AMSWMC) (Canterbury, United Kingdom, du 11/07/2023 au 14/07/2023).
      http://hdl.handle.net/2078.1/273079
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 AMS Annual Conference (Monterey, du 25/05/2022 au 27/05/2022). In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Developments in Marketing Science (AMSAC: Academy of Marketing Science Annual Conference), Springer: Berlin, 2023. 9783031246869, p. 305-306. doi:10.1007/978-3-031-24687-6_123.
      http://hdl.handle.net/2078.1/274599
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data. European Marketing Academy Annual Conference (EMAC) (Odense, Denmark, du 23/05/2023 au 26/05/2023).
      http://hdl.handle.net/2078.1/273076
    • 2022
      Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Exploration of the Impact of 3D Gestural Interaction on the Customer Experience. 28th International Conference on Recent Advances in Retailing and Consumer Science (Baveno, Italy, du 23/07/2022 au 26/07/2022). In: Proceedings 28th International Conference on Recent Advances in Retailing and Consumer Science, July 23 – 26, 2022, Baveno, Italy, 2022.
      http://hdl.handle.net/2078.1/259452
    • Cambier, Fanny ; Poncin, Ingrid. How does choice improve the responses of consumers interacting with robots at service desk. Belgian Service Research Day (Mons, 22/04/2022).
      http://hdl.handle.net/2078.1/265158
    • Juquelier, Antoine ; Hazée, Simon ; Poncin, Ingrid. The dark side of artificial intelligence: a consumer experiential perspective. 8e Journée de Recherche en Marketing du Grand Est (JRMGE) (Nancy, 25/03/2022).
      http://hdl.handle.net/2078.1/265153
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 Academy of Marketing Science Annual Conference (AMS) (Monterey, USA, du 25/05/2022 au 27/05/2022).
      http://hdl.handle.net/2078.1/260733
    • 2021
      Cambier, Fanny ; Poncin, Ingrid. Erreur d'un robot de service : comment le choix peut améliorer la satisfaction et les intentions de rachat. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
      http://hdl.handle.net/2078.1/254321
    • Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation sur la playfulness. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
      http://hdl.handle.net/2078.1/254324
    • Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users -Study of social comparison and tie-strength to support users of a fitness app.. 50th EMAC conference (Madrid, du 25/05/2021 au 28/05/2021).
      http://hdl.handle.net/2078.1/254326
    • Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users – Is it really the social support expected for a fitness app?. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
      http://hdl.handle.net/2078.1/254325
    • Poncin, Ingrid ; Charry, Karine ; Robinot, E.. Quels rôles les actes prosociaux peuvent-ils avoir sur l'engagement durable des individus ? L'influence de l'engagement communautaire.. 37ème Congrès International de l'Association Française du Marketing (online, du 19/05/2021 au 21/05/2021).
      http://hdl.handle.net/2078.1/254323
    • Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Une communauté en ligne d’utilisateurs, une bonne ou une mauvaise idée ? Impact de la comparaison sociale et de la force des liens sur l’efficacité des applications mobiles fitness. . 7ème Journée de Recherche en Marketing du Grand Est (Reims).
      http://hdl.handle.net/2078.1/254448
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. User, Customer and Consumer Experience: Highlighting the Heterogeneity in the Literature. 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2: HUCAPP (Vienna, Austria, du 08/02/2021 au 10/02/2021). In: Proceedings of the 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2 HUCAPP, SciTePress: Sétubal, 2021. 978-989-758-488-6, 229-236. doi:10.5220/0010316202290236.
      http://hdl.handle.net/2078.1/239741
    • 2020
      Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps. "AMS Annual Conference" (Coral Glabes, Miami).
      http://hdl.handle.net/2078.1/230002
    • Herrmann, Jean-Luc ; Kacha, Mathieu ; Derbaix, Christian ; Poncin, Ingrid. J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales. 19ème Colloque sur le Marketing Digital (Paris, France, du 03/09/2020 au 04/09/2020).
      http://hdl.handle.net/2078.1/235842
    • Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Personalized online customer experience: The effect of information transparency. 2020 AMS Annual Conference (Miami).
      http://hdl.handle.net/2078.1/241791
    • Garnier, Marion ; Poncin, Ingrid. Smart retailing : étiquettes électroniques connectées, crédibilité, atmosphère et valeur du shopping. 23ème Colloque Etienne Thil (online, du 15/10/2020 au 16/10/2020).
      http://hdl.handle.net/2078.1/254332
    • Nuotatore, Elodie ; Charry, Karine ; Poncin, Ingrid. Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause. 6ème Journée du Marketing du Grand Est (Dijon, France, 13/03/2020).
      http://hdl.handle.net/2078.1/235841
    • Lambillotte, Laetitia ; Bart, Yakov ; Poncin, Ingrid. Web personalization : Mastering transparency messages?. 36ème congrès international de l'AFM (Biarritz).
      http://hdl.handle.net/2078.1/241789
    • 2019
      Cambier, Fanny ; Poncin, Ingrid. Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism. Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, du 29/05/2019 au 31/05/2019).
      http://hdl.handle.net/2078.1/219781
    • Djelassi, S. ; Cambier, Fanny ; Poncin, Ingrid. Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work. Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, du 29/05/2019 au 31/05/2019).
      http://hdl.handle.net/2078.1/219782
    • Poncin, Ingrid ; Bettaieb, G. ; Fosse-Gomez, M. H. ; Garnier, M.. De l’immersion à la présence dans un nouvel environnement commercial en ligne : importance des facteurs clés d’accès à l’expérience. 35ème Congrès de l'Association Française du Marketing (AFM) (Le Havre, France, du 15/05/2019 au 17/05/2019).
      http://hdl.handle.net/2078.1/219779
    • Poncin, Ingrid ; Bettaieb, G. ; Fosse-Gomez, M. H. ; Garnier, M. . Immersion and presence in a new 3D shopping environment. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
      http://hdl.handle.net/2078.1/219790
    • Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence de la personnalisation web sur l’expérience du consommateur. 18ème journée du marketing digital (Paris, 06/09/2019).
      http://hdl.handle.net/2078.1/219180
    • Lambillotte, Laetitia ; Yakov, B. ; Poncin, Ingrid. Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience. Thought Leaders' Conference on Privacy in the Retail Environment (Florence, Italy, du 06/06/2019 au 08/06/2019).
      http://hdl.handle.net/2078.1/219783
    • Leclercq, Thomas ; Poncin, Ingrid. The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
      http://hdl.handle.net/2078.1/219793
    • Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Understanding customer experience on personalized websites. 2019 AMS World Marketing Congress (Edinburgh, du 09/07/2019 au 12/07/2019).
      http://hdl.handle.net/2078.1/219178
    • Pleyers, Gordy ; Poncin, Ingrid. Virtual reality really effective for online real estate agencies ?. 26th Retailing Advances Research Consumer Services (RARCS) Conference (Tallinn, Estonia , du 08/07/2019 au 10/07/2019).
      http://hdl.handle.net/2078.1/219791
    • 2018
      Cambier, Fanny ; Poncin, Ingrid. A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products. 2018 AMS Annual Conference (New Orleans, du 23/05/2018 au 25/05/2018).
      http://hdl.handle.net/2078.1/201716
    • Poncin, Ingrid ; Garnier, Marion. Enriched digital catalogues: a multi-studies approach. Academy of Marketing Science (New Orleans, du 21/05/2019 au 24/05/2019).
      http://hdl.handle.net/2078.1/204299
    • Hammedi, Wafa ; Leclercq, Thomas ; Poncin, Ingrid. Gamified Work and the effect on Front Line Employees Experience. SERVSIG CONFERENCE (PARIS, du 14/06/2019 au 16/06/2019).
      http://hdl.handle.net/2078.1/204301
    • Cambier, Fanny ; Poncin, Ingrid. Proclaiming brand transparency: an effective strategy for advertising customer-ideated new products. 2018 AFM International Congress (Strasbourg, du 16/05/2018 au 18/08/2018).
      http://hdl.handle.net/2078.1/201722
    • Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience: value creation or value destruction?. 2018 AMS World Marketing Congress (Porto, du 27/06/2018 au 29/06/2018).
      http://hdl.handle.net/2078.1/204298
    • Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane. When Gamification backfires in online communities. World AMS Conference (Porto, 27/06/2018).
      http://hdl.handle.net/2078.1/204318
    • Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization experience creates and destroys value. 4ème Journée de Recherche en Marketing du Grand Est (Mons, 23/03/2018).
      http://hdl.handle.net/2078.1/204295
    • 2017
      Cambier, Fanny ; Poncin, Ingrid. Advertising co-created innovation: a risky strategy for well-known brands in the service industry?. EIRASS Conference 2017 (Vancouver, Canada, du 26/06/2017 au 29/06/2017).
      http://hdl.handle.net/2078.1/189213
    • Cambier, Fanny ; Poncin, Ingrid. Don, contre-don et sanction - Explications des réactions des non-participants envers les marques pratiquant la co-création. Journée de Recherche en Marketing du Grand Est (Metz, du 31/03/2017 au 31/03/2017).
      http://hdl.handle.net/2078.1/183801
    • Cambier, Fanny ; Poncin, Ingrid. Don, contre-don et sanction - Un système triadique expliquant les attentes des non-participants envers les marques pratiquant la co-création.. 33ème congrès international AFM, work-in-progress session (Tours, du 16/05/2017 au 19/05/2017).
      http://hdl.handle.net/2078.1/185564
    • Leclercq, Thomas ; Poncin, Ingrid. Exploration of contributors’ profiles on a crowdfunding platform. EIRASS conference (Vancouver, Canada, du 26/06/2017 au 29/06/2018).
      http://hdl.handle.net/2078.1/202683
    • Cambier, Fanny ; Poncin, Ingrid. Fostering the observing brand audience’s willingness-to-engage through the communication of co-creational efforts. EMAC 46th Conference (Groningen, du 23/05/2017 au 26/05/2017).
      http://hdl.handle.net/2078.1/185567
    • Leclercq, Thomas ; Poncin, Ingrid. Gamification and Online Communities. 16ème journée du Marketing Digital (Paris, France, 10/06/2017).
      http://hdl.handle.net/2078.1/202686
    • Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a fawless strategy? . Frontiers in Services conference (New York, USA, du 22/06/2017 au 25/06/2017).
      http://hdl.handle.net/2078.1/202688
    • Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a flawless strategy? . EMAC 2017 (Groningen, The Netherlands, du 23/05/2017 au 26/05/2017).
      http://hdl.handle.net/2078.1/202680
    • Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid. Gamification, a flawless strategy? The effect of losing a contest in a co-creation community. QUIS 15 (Porto, Portugal, du 12/06/2017 au 15/06/2017).
      http://hdl.handle.net/2078.1/202681
    • Poncin, Ingrid ; Derbaix, Christian ; Kacha, Mathieu ; Herrmann, Jean-Luc. Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention. AMS Annual Conference (San Diego, USA, du 09/03/2017 au 12/03/2017).
      http://hdl.handle.net/2078.1/202677
    • Djelassi, Souad ; Decoopman, Isabelle ; Cambier, Fanny ; Poncin, Ingrid. La non-participation au crowdsourcing créatif - A la recherche du sens.. 33ème congrès international AFM (Tours, du 16/05/2017 au 19/05/2017).
      http://hdl.handle.net/2078.1/185566
    • Cambier, Fanny ; Poncin, Ingrid. Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust.. Association of Consumer Research North America Conference 2017 (San Diego, California (USA), du 26/10/2017 au 29/10/2017).
      http://hdl.handle.net/2078.1/189177
    • Djelassi, Souad ; Decoopman, Isabelle ; Poncin, Ingrid ; Cambier, Fanny. To participate in creative crowdsourcing or not? In search of meaning(fullness). 33ème Congrès de l'Association Française du Marketing (Tours, France, du 17/05/2017 au 19/05/2017).
      http://hdl.handle.net/2078.1/202576
    • Lambillotte, Laetitia ; Poncin, Ingrid. Website personalization experience and value creation. 16ème Journée du Marketing Digital (Paris, France, 10/06/2017).
      http://hdl.handle.net/2078.1/202687
    • 2016
      Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform. Association Française du Marketing (Lyon, du 16/05/2016 au 20/06/2016).
      http://hdl.handle.net/2078/174625
    • Garnier, Marion ; Poncin, Ingrid. The avatar in marketing: Synthesis, integrative framework and perspectives. EMAC (OSLO, 24/05/2016). In: Recherche et Applications en Marketing, Vol. 28, no.1, p. 85-105 (2013).
      http://hdl.handle.net/2078.1/204320
  • Working paper
    • 2023
      Sellier, Quentin ; Sluÿters, Arthur ; Vanderdonckt, Jean ; Poncin, Ingrid. Definition and application of a method for evaluating the gestural interaction experience (LouRIM Working Paper Series; 2023/10), 2023. 35 p.
      http://hdl.handle.net/2078.1/276205
    • Sellier, Quentin ; Poncin, Ingrid ; Vande Kerckhove, Corentin ; Vanderdonckt, Jean. Evaluating the experience when interacting with immersive technologies: triangulation of EEG data and self-reported measures (LouRIM Working Paper Series; 2023/01), 2023.
      http://hdl.handle.net/2078.1/272490
    • Detry, Diane ; Poncin, Ingrid ; Garnier, Marion. Smart Retail Technologies: the importance of the social dimension, 2023. 16 p.
      http://hdl.handle.net/2078.1/284956
    • 2022
      Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. Creation and Validation of a Model to Understand the Impact of Gestural Interaction Technology on the Customer Experience (LouRIM Working Paper Series; 2022/16), 2022. 15 p.
      http://hdl.handle.net/2078.1/267702
    • 2021
      Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. Online community of users – Study of social comparison and tie-strength to support users of a fitness app (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/01), 2021. 10 p.
      http://hdl.handle.net/2078.1/246048
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. The Role of Affective Consumer Responses in the Understanding of the Gestural Interaction Experience (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/12), 2021. 16 p.
      http://hdl.handle.net/2078.1/254428
    • 2020
      Betti, Nathanaël ; DeSimone, Steven ; Gray, Joy ; Poncin, Ingrid. Internal audit and the use of data analytics (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/08), 2020. 35 p.
      http://hdl.handle.net/2078.1/242695
    • Kullak, Avreliane ; Charry, Karine ; Poncin, Ingrid. The role of gamification and social support to improve food consumption and further engage with mobile apps, 2020.
      http://hdl.handle.net/2078.1/229831
    • Sellier, Quentin ; Poncin, Ingrid ; Vanderdonckt, Jean. User, customer and consumer experience: A multidisciplinary systematic literature review (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/10), 2020. 13 p.
      http://hdl.handle.net/2078.1/239680
    • Lambillotte, Laetitia ; Poncin, Ingrid ; Bart, Yakov. Web Personalization: Mastering Transparency Messages (Louvain Research Institute in Management and Organizations Working Paper Series; 2020/05), 2020. 15 p.
      http://hdl.handle.net/2078.1/242959
    • 2019
      Cambier, Fanny ; Poncin, Ingrid. Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/02), 2019. 16 p.
      http://hdl.handle.net/2078.1/216815
    • Lambillotte, Laetitia ; Magrofuoco, Nathan ; Poncin, Ingrid ; Vanderdonckt, Jean. Influence of personalization on online customer experience (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/13), 2019. 8 p.
      http://hdl.handle.net/2078.1/226071
    • 2018
      Cambier, Fanny ; Poncin, Ingrid. A signaling approach to enhance the advertising effectiveness of customer-ideated new products (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/01), 2018. 15 p.
      http://hdl.handle.net/2078.1/208452
    • Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa ; Kullak, Avreliane. Effects of Gamification on Customer Engagement in Online Communities (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/10), 2018. 14 p.
      http://hdl.handle.net/2078.1/208469
    • Lambillotte, Laetitia ; Poncin, Ingrid. When web personalization creates and destroys value (Louvain Research Institute in Management and Organizations Working Paper Series; 2018/21), 2018. 24 p.
      http://hdl.handle.net/2078.1/222125
    • 2017
      Cambier, Fanny ; Poncin, Ingrid. Gift, Gift Return and Sanction, or how do non-Participants React Towards Empowering Brands’ messages?, 2017.
      http://hdl.handle.net/2078.1/185569
    • Leclercq, Thomas ; Poncin, Ingrid ; Hammedi, Wafa. Investigation of users’ profiles on a gamified co-creation platform (Louvain Research Institute in Management and Organizations Working Paper Series; 2017/03), 2017. 30 p.
      http://hdl.handle.net/2078.1/185847
    • 2016
      Cambier, Fanny ; Poncin, Ingrid. Fostering the observing brand audience’ willingness-to-engage through the communication of co-creational efforts. (Louvain School of Management Research Institute Working Paper Series; 2016/24), 2016. 11 p.
      http://hdl.handle.net/2078.1/185842