Research
lourim | Louvain-la-Neuve, Mons
Doctoral theses
The Partenamut-IPM Digital Marketing Chair supports doctoral research by funding theses.
Between 2016 and 2020, the chair enabled Laetitia Lambillotte to be the first doctoral student supported by its grant. She defended her thesis on November 30, 2020 with the title: Customer responses to personalized websites: essays on the process underlying experience. Discover here the summary of this research.
Since 2021, the chair is supporting its second doctoral student, Antoine Juquelier. He is from Mons. He obtained a Master's degree in Management Sciences with a specialisation in marketing in 2015 at the UCLouvain FUCaM Mons campus. He then accumulated professional experience in the private sector (Geoconsulting, CPM International, Computacenter) and in the public sector (CGRA) in several countries (Australia, Spain, Belgium). His PhD is supervised by Pr. Poncin and Pr. Hazée.
His PhD thesis focuses on the consumer experience when interacting with artificial intelligence. Nowadays, more and more interactions between consumers and companies are done through intelligent interfaces (e.g. chatbot, virtual assistant, robot). These intelligent interfaces are changing the way consumers behave and interact with companies on a daily basis. Therefore, this research aims to better understand the consumer experience during these interactions by adopting an experiential perspective, which pays particular attention to the social and affective dimensions of this experience. The central questions of this research are: what are the affective and social responses of the consumer during these interactions with intelligent interfaces? What characteristics of the artificial intelligence (e.g. artificial empathy), the context (e.g. emotional state) and the individual (e.g. vulnerable consumer) influence these responses? What are the consequences of these interactions for companies (e.g. engagement) and for consumers (e.g. well-being)? By answering these questions, this research aims to make theoretical contributions in the research fields of customer experience, service and human-machine interactions, as well as to formulate managerial recommendations to companies and organisations.
Awards
In 2021, researchers Laetitia Lambillotte, Nathan Magrofuoco, Prof. Ingrid Poncin and Prof. Jean Vanderdonckt received the best paper award at the AFM conference for a paper resulting from work supported by the Chair. Discover more about this award here.
Publications
The Chair aims to reinforce LouRIM's scientific expertise in the field of digital marketing around topics such as consumer behavior, customer experience, personalization, digital health, adoption of new technologies, gamification, value creation as well as ethical concerns in the digital context. Three publications in leading journals were published in 2022. They provide an in-depth understanding of the impact of web personalisation on the consumer experience and all the positive and negative consequences that can arise from it.
Discover here the publications made as part of the Chair.
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2026Juquelier, A., Hazée, S., Van Vaerenbergh, Y., & Poncin, I. (2026). Automated social presence in artificial agents: A conventional and qualitative comparative meta-analysis. Journal of the Academy of Marketing Science. Accepted/in-press. https://doi.org/10.1007/s11747-026-01177-x (Original work published 2026)
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2025Cambier, F., Darke, P. R., & Poncin, I. (2025). Promoting crowdsourced new products: Competing co‐contributor attractiveness, similarity, and persuasion knowledge processes. The Journal of product innovation management, 42(4), 679-703. https://doi.org/10.1111/jpim.12780 (Original work published 2025)
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Juquelier, A., Poncin, I., & Hazée, S. (2025). Empathic chatbots: A double-edged sword in customer experiences. Journal of Business Research, 188(115074), 1-12. https://doi.org/10.1016/j.jbusres.2024.115074 (Original work published 2025)
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Poncin, I. (2025). Rigueur, esprit critique et formation: les piliers d’une IA responsable. La Libre ECO. Published. (Original work published 2025)
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2024Sellier, Q., Sluÿters, A., Vanderdonckt, J., & Poncin, I. (2024). Evaluating gesture user interfaces: Quantitative measures, qualitative scales, and method. International Journal of Human-Computer Studies, 186(1), 1-24. https://doi.org/10.1016/j.ijhcs.2024.103242 (Original work published 2024)
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Charry, K., Poncin, I., Kullak, A., & Hollebeek, L. (2024). Gamification’s role in fostering user engagement with healthy food-based digital content. Psychology & Marketing, 41(1)(1), 69-85. https://doi.org/10.1002/mar.21892 (Original work published 2024)
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2023Leclercq, T., & Poncin, I. (2023). Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform. Journal of Marketing Management, 1-25. https://doi.org/10.1080/0267257x.2023.2203710 (Original work published 2023)
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Betti, N., DeSimone, S., Gray, J., & Poncin, I. (2023). The impacts of the use of data analytics and the performance of consulting activities on perceived internal audit quality. Journal of Accounting & Organizational Change. Published. https://doi.org/10.1108/jaoc-08-2022-0125 (Original work published 2023)
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2022Lambillotte, L., Bart, Y., & Poncin, I. (2022). When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. Journal of Interactive Marketing, 57(3), 393-420. https://doi.org/10.1177/10949968221095557 (Original work published 2022)
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Poncin, I., Hammedi, W., & Lancelot-Miltgen, C. (2022). Advocacy for expanding research on technologies, experiences, services, and beyond! Recherche et Applications en Marketing, 37(3), 2-12. https://doi.org/10.1177/20515707221136986 (Original work published 2022)
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Lambillotte, L., & Poncin, I. (2022). Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights. Journal of Marketing Management, 1-31. https://doi.org/10.1080/0267257x.2022.2105384 (Original work published 2022)
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Poncin, I., Hammedi, W., & Lancelot-Miltgen, C. (2022). Technologies, expériences, services et au-delà ! Plaidoyer pour développer la recherche sur les technologies, les expériences et les services. Recherche et Applications en Marketing, 37(4), 1-12. https://doi.org/10.1177/07673701221128142 (Original work published 2022)
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Lambillotte, L., Magrofuoco, N., Poncin, I., & Vanderdonckt, J. (2022). Enhancing playful customer experience with personalization. Journal of Retailing and Consumer Services : forging the link between research and practice, 68, 103017. https://doi.org/10.1016/j.jretconser.2022.103017 (Original work published 2022)
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2021Fall, N. A. M., Diop-Sall, F., & Poncin, I. (2021). Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives. Journal of Services Marketing, 35(7), 901-917. https://doi.org/10.1108/jsm-07-2020-0282 (Original work published 2021)
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Hammedi, W., Leclercq, T., Poncin, I., & Alkire, L. (2021). Uncovering the dark side of gamification at work: Impacts on engagement and well-being. Journal of Business Research, 122, 256-269. https://doi.org/10.1016/j.jbusres.2020.08.032 (Original work published 2021)
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Betti, N., Sarens, G., & Poncin, I. (2021). Effects of digitalisation of organisations on internal audit activities and practices. Managerial Auditing Journal, 36(6), 872-888. https://doi.org/10.1108/maj-08-2020-2792 (Original work published 2021)
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2020Cambier, F., & Poncin, I. (2020). Inferring Brand Integrity from Marketing Communications:The Effects of Brand Transparency Signals in a Consumer Empowerment Context. Journal of Business Research, 109(2020), 260-270. https://doi.org/10.1016/j.jbusres.2019.11.060 (Original work published 2020)
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Leclercq, T., Poncin, I., Hammedi, W., Kullak, A., & Hollebeek, L. D. (2020). When gamification backfires: the impact of perceived justice on online community contributions. Journal of Marketing Management, 36(5-6), 550-577. https://doi.org/10.1080/0267257x.2020.1736604 (Original work published 2020)
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Leclercq, T., Poncin, I., & Hammedi, W. (2020). Opening the black box of gameful experiences: Implications for gamification process design. Journal of Retailing and Consumer Services : forging the link between research and practice, 52. https://doi.org/10.1016/j.jretconser.2019.07.007 (Original work published 2020)
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Lajante, M., Droulers, O., Derbaix, C., & Poncin, I. (2020). Looking at aesthetic emotions in advertising research through a psychophysiological perspective. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.553100 (Original work published 2020)
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Pleyers, G., & Poncin, I. (2020). Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider. Journal of Retailing and Consumer Services : forging the link between research and practice, 57, 102175. https://doi.org/10.1016/j.jretconser.2020.102175 (Original work published 2020)
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2019Garnier, M., & Poncin, I. (2019). Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case. Journal of Retailing and Consumer Services : forging the link between research and practice, 47(47), 361-369. https://doi.org/10.1016/j.jretconser.2018.12.011 (Original work published 2019)
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Poncin, I. (2019). Vers un monde robot ? La Libre Belgique, 3 December. (Original work published 2019)
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2018Poncin, I. (2018). Le RGPD en question -. La Libre Belgique, MAi(28), 10. (Original work published 2018)
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Leclercq, T., Wafa, H., & Poncin, I. (2018). The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. Journal of Interactive Marketing, 44, 82-101. https://doi.org/10.1016/j.intmar.2018.04.004 (Original work published 2018)
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2017Derbaix, C., Poncin, I., Derbaix, M., Naglieri, A., & Derbaix, A. (2017). Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques. Revue française de gestion, 7(268), 97-132. https://doi.org/10.3166/rfg.2017.00177 (Original work published 2017)
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Poncin, I., Garnier, M., Ben Mimoun, M. S., & Leclercq, T. (2017). Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore. Technological Forecasting and Social Change, 124, 320-331. https://doi.org/10.1016/j.techfore.2017.01.025 (Original work published 2017)
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Ben Mimoun, M. S., Poncin, I., & Garnier, M. (2017). Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics. Information & Management, 54, 545-559. (Original work published 2017)
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Derbaix, C., Poncin, I., Derbaix, M., Naglieri, A., & Derbaix, A. (2017). Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques. Revue française de gestion, 32, 97-132. (Original work published 2017)
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2016Leclercq, T., Hammedi, W., & Poncin, I. (2016). Dix ans de co-création de valeur: une revue intégrative. Recherche et Applications en Marketing, 31(2), 1. (Original work published 2016)
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2026Juquelier, A., Hazée, S., Van Vaerenbergh, Y., & Poncin, I. (2026, July 1). Service Robots That Evoke Automated Social presence: A Meta-analysis. Frontiers In Service Conference, Helsinki (Finland).
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Juquelier, A., Hazée, S., Van Vaerenbergh, Y., & Poncin, I. (2026). Automated social presence in artificial agents: A conventional and qualitative comparative meta-analysis. 55th Annual Conference of the European Marketing Academy (EMAC), Bath (UK).
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2025Derinöz, S., Lambotte, F., Poncin, I., & Provost, A.-C. (2025). Bridging the Science-Business Gap in Work-Integrated Learning Through Students’ Master Theses: A Business Perspective in French-Speaking Belgium. WACE World Conference 2025, Istanbul.
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Derinöz, S., Lambotte, F., Poncin, I., & Provost, A.-C. (2025). Reinventing Master’s Theses as Work-Integrated Learning: A Multi-Stakeholder Approach. In Areskoug Josefsson, K., Assmo, P., Lundh Snis, U., Olsson, A. K., Lauvås, P., & Thon, A. (Eds.) (ed.), Proceedings of WIL’25: The 3rd International Conference of Work-Integrated Learning. University West.
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Derinöz, S., Lambotte, F., Poncin, I., & Provost, A.-C. (2025). Realize the potential of Work-Study Master’s Programme’s Theses as a Bridge between Academic’ Standards and Business’ Expectations: a Belgian Case-Study. Pedagogy in Action: Bridging Disciplines, Communities, & Industry, Marywood University, USA, and online.
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2024Poncin, I., Charry, K., & Kullak, A. (2024). The dark side of online communities of fitness app users: effects of social comparison and tie-strength. Global Marketing Conference, Bel Ombre, Mauritius.
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Juquelier, A., Hazée, S., Poncin, I., & et al. (2024). Automated social presence in service encounters led by service robots: a configurational meta-analytical approach. SERVSIG, Bordeaux, France.
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Baert, A., & Poncin, I. (2024). How Does The Sensory Dimension Of The Experience Impact The Consumer’s Response Online.
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2023Sellier, Q., Poncin, I., & Vanderdonckt, J. (2023). Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data. European Marketing Academy Annual Conference (EMAC), Odense, Denmark.
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2023). Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. In Bruna Jochims, Juliann Allen (ed.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Developments in Marketing Science (Proceedings of the Academy of Marketing Science, p. p. 305-306). Springer. https://doi.org/10.1007/978-3-031-24687-6_123
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Sellier, Q., Racat, M., & Poncin, I. (2023). Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract. Academy of Marketing Science World Marketing Congress (AMSWMC), Canterbury, United Kingdom.
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Juquelier, A., Poncin, I., & Hazée, S. (2023). Customer experience in interaction with artificial intelligence: the role of artificial empathy. Frontiers in Service Conference, Maastricht, The Netherlands.
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2022Cambier, F., & Poncin, I. (2022). How does choice improve the responses of consumers interacting with robots at service desk. Belgian Service Research Day, Mons.
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2022). Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 Academy of Marketing Science Annual Conference (AMS), Monterey, USA.
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2022). Exploration of the Impact of 3D Gestural Interaction on the Customer Experience. Proceedings 28th International Conference on Recent Advances in Retailing and Consumer Science, July 23 – 26, 2022, Baveno, Italy. Published. 28th International Conference on Recent Advances in Retailing and Consumer Science, Baveno, Italy.
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Juquelier, A., Hazée, S., & Poncin, I. (2022). The dark side of artificial intelligence: a consumer experiential perspective. 8e Journée de Recherche en Marketing du Grand Est (JRMGE), Nancy.
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2021Lambillotte, L., Magrofuoco, N., Poncin, I., & Vanderdonckt, J. (2021). Influence de la personnalisation sur la playfulness. 37ème Congrès International de l’Association Française du Marketing, online.
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Cambier, F., & Poncin, I. (2021). Erreur d’un robot de service : comment le choix peut améliorer la satisfaction et les intentions de rachat. 37ème Congrès International de l’Association Française du Marketing, online.
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2021). User, Customer and Consumer Experience: Highlighting the Heterogeneity in the Literature. Proceedings of the 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications - Volume 2 HUCAPP, 229-236. https://doi.org/10.5220/0010316202290236
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Kullak, A., Charry, K., & Poncin, I. (2021). Online community of users – Is it really the social support expected for a fitness app? 37ème Congrès International de l’Association Française du Marketing, online.
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Kullak, A., Charry, K., & Poncin, I. (2021). Online community of users -Study of social comparison and tie-strength to support users of a fitness app. 50th EMAC conference, Madrid.
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Kullak, A., Charry, K., & Poncin, I. (2021). Une communauté en ligne d’utilisateurs, une bonne ou une mauvaise idée ? Impact de la comparaison sociale et de la force des liens sur l’efficacité des applications mobiles fitness. 7ème Journée de Recherche en Marketing du Grand Est, Reims.
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Poncin, I., Charry, K., & Robinot, E. (2021). Quels rôles les actes prosociaux peuvent-ils avoir sur l’engagement durable des individus ? L’influence de l’engagement communautaire. 37ème Congrès International de l’Association Française du Marketing, online.
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2020Garnier, M., & Poncin, I. (2020). Smart retailing : étiquettes électroniques connectées, crédibilité, atmosphère et valeur du shopping. 23ème Colloque Etienne Thil, online.
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Kullak, A., Charry, K., & Poncin, I. (2020). I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps. “AMS Annual Conference”, Coral Glabes, Miami.
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Lambillotte, L., Bart, Y., Poncin, I., & et al. (2020). Personalized online customer experience: The effect of information transparency. 2020 AMS Annual Conference, Miami.
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Nuotatore, E., Charry, K., & Poncin, I. (2020). Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause. 6ème Journée du Marketing du Grand Est, Dijon, France.
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Herrmann, J.-L., Kacha, M., Derbaix, C., & Poncin, I. (2020). J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales. 19ème Colloque sur le Marketing Digital, Paris, France.
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Lambillotte, L., Bart, Y., Poncin, I., & et al. (2020). Web personalization : Mastering transparency messages? 36ème congrès international de l’AFM, Biarritz.
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2019Pleyers, G., & Poncin, I. (2019). Virtual reality really effective for online real estate agencies ? 26th Retailing Advances Research Consumer Services (RARCS) Conference, Tallinn, Estonia.
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Poncin, I., Bettaieb, G., Fosse-Gomez, M. H., & Garnier, M. (2019). De l’immersion à la présence dans un nouvel environnement commercial en ligne : importance des facteurs clés d’accès à l’expérience. 35ème Congrès de l’Association Française du Marketing (AFM), Le Havre, France.
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Lambillotte, L., Magrofuoco, N., Poncin, I., & Vanderdonckt, J. (2019). Influence de la personnalisation web sur l’expérience du consommateur. 18ème journée du marketing digital, Paris.
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Lambillotte, L., Yakov, B., & Poncin, I. (2019). Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience. Thought Leaders’ Conference on Privacy in the Retail Environment, Florence, Italy.
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Leclercq, T., & Poncin, I. (2019). The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding. 26th Retailing Advances Research Consumer Services (RARCS) Conference, Tallinn, Estonia.
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Cambier, F., & Poncin, I. (2019). Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism. Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada.
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Lambillotte, L., Magrofuoco, N., Poncin, I., & Vanderdonckt, J. (2019). Understanding customer experience on personalized websites. 2019 AMS World Marketing Congress, Edinburgh.
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Djelassi, S., Cambier, F., & Poncin, I. (2019). Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work. Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada.
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Poncin, I., Bettaieb, G., Fosse-Gomez, M. H., & Garnier, M. (2019). Immersion and presence in a new 3D shopping environment. 26th Retailing Advances Research Consumer Services (RARCS) Conference, Tallinn, Estonia.
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2018Lambillotte, L., & Poncin, I. (2018). When web personalization experience creates and destroys value. 4ème Journée de Recherche en Marketing du Grand Est, Mons.
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Poncin, I., & Garnier, M. (2018). Enriched digital catalogues: a multi-studies approach. Academy of Marketing Science, New Orleans.
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Lambillotte, L., & Poncin, I. (2018). Website personalization experience: value creation or value destruction? 2018 AMS World Marketing Congress, Porto.
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Cambier, F., & Poncin, I. (2018). Proclaiming brand transparency: an effective strategy for advertising customer-ideated new products. 2018 AFM International Congress, Strasbourg.
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Cambier, F., & Poncin, I. (2018). A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products. 2018 AMS Annual Conference, New Orleans.
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Leclercq, T., Poncin, I., Hammedi, W., & Kullak, A. (2018). When Gamification backfires in online communities. World AMS Conference, Porto.
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Hammedi, W., Leclercq, T., & Poncin, I. (2018). Gamified Work and the effect on Front Line Employees Experience. SERVSIG CONFERENCE, PARIS.
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2017Djelassi, S., Decoopman, I., Poncin, I., & Cambier, F. (2017). To participate in creative crowdsourcing or not? In search of meaning(fullness). 33ème Congrès de l’Association Française du Marketing, Tours, France.
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Cambier, F., & Poncin, I. (2017). Don, contre-don et sanction - Explications des réactions des non-participants envers les marques pratiquant la co-création. Journée de Recherche en Marketing du Grand Est, Metz.
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Cambier, F., & Poncin, I. (2017). Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust. Association of Consumer Research North America Conference 2017, San Diego, California (USA).
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Djelassi, S., Decoopman, I., Cambier, F., & Poncin, I. (2017). La non-participation au crowdsourcing créatif - A la recherche du sens. 33ème congrès international AFM, Tours.
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Cambier, F., & Poncin, I. (2017). Fostering the observing brand audience’s willingness-to-engage through the communication of co-creational efforts. EMAC 46th Conference, Groningen.
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Leclercq, T., Hammedi, W., & Poncin, I. (2017). Gamification, a flawless strategy? The effect of losing a contest in a co-creation community. QUIS 15, Porto, Portugal.
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Lambillotte, L., & Poncin, I. (2017). Website personalization experience and value creation. 16ème Journée du Marketing Digital, Paris, France.
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Leclercq, T., & Poncin, I. (2017). Gamification and Online Communities. 16ème journée du Marketing Digital, Paris, France.
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Leclercq, T., Hammedi, W., & Poncin, I. (2017). Gamification, a flawless strategy? EMAC 2017, Groningen, The Netherlands.
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Cambier, F., & Poncin, I. (2017). Don, contre-don et sanction - Un système triadique expliquant les attentes des non-participants envers les marques pratiquant la co-création. 33ème congrès international AFM, work-in-progress session, Tours.
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Poncin, I., Derbaix, C., Kacha, M., & Herrmann, J.-L. (2017). Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention. AMS Annual Conference, San Diego, USA.
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Leclercq, T., Hammedi, W., & Poncin, I. (2017). Gamification, a fawless strategy? Frontiers in Services conference, New York, USA.
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Leclercq, T., & Poncin, I. (2017). Exploration of contributors’ profiles on a crowdfunding platform. EIRASS conference, Vancouver, Canada.
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Cambier, F., & Poncin, I. (2017). Advertising co-created innovation: a risky strategy for well-known brands in the service industry? EIRASS Conference 2017, Vancouver, Canada.
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2016Garnier, M., & Poncin, I. (2016). The avatar in marketing: Synthesis, integrative framework and perspectives. Recherche et Applications en Marketing, 28(1), 85-105. (Original work published 2013)
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Leclercq, T., Poncin, I., & Hammedi, W. (2016). Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform. Association Française du Marketing, Lyon.
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2023Sellier, Q., Sluÿters, A., Vanderdonckt, J., & Poncin, I. (2023). Definition and application of a method for evaluating the gestural interaction experience (LouRIM Working Paper Series 2023/10).
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Detry, D., Poncin, I., & Garnier, M. (2023). Smart Retail Technologies: the importance of the social dimension.
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Sellier, Q., Poncin, I., Vande Kerckhove, C., & Vanderdonckt, J. (2023). Evaluating the experience when interacting with immersive technologies: triangulation of EEG data and self-reported measures (LouRIM Working Paper Series 2023/01).
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2022Sellier, Q., Poncin, I., & Vanderdonckt, J. (2022). Creation and Validation of a Model to Understand the Impact of Gestural Interaction Technology on the Customer Experience (LouRIM Working Paper Series 2022/16).
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2021Kullak, A., Charry, K., & Poncin, I. (2021). Online community of users – Study of social comparison and tie-strength to support users of a fitness app (Louvain Research Institute in Management and Organizations Working Paper Series 2021/01).
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2021). The Role of Affective Consumer Responses in the Understanding of the Gestural Interaction Experience (Louvain Research Institute in Management and Organizations Working Paper Series 2021/12).
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2020Lambillotte, L., Poncin, I., & Bart, Y. (2020). Web Personalization: Mastering Transparency Messages (Louvain Research Institute in Management and Organizations Working Paper Series 2020/05).
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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2020). User, customer and consumer experience: A multidisciplinary systematic literature review (Louvain Research Institute in Management and Organizations Working Paper Series 2020/10).
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Kullak, A., Charry, K., & Poncin, I. (2020). The role of gamification and social support to improve food consumption and further engage with mobile apps.
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Betti, N., DeSimone, S., Gray, J., & Poncin, I. (2020). Internal audit and the use of data analytics (Louvain Research Institute in Management and Organizations Working Paper Series 2020/08).
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2019Lambillotte, L., Magrofuoco, N., Poncin, I., & Vanderdonckt, J. (2019). Influence of personalization on online customer experience (Louvain Research Institute in Management and Organizations Working Paper Series 2019/13).
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Cambier, F., & Poncin, I. (2019). Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism (Louvain Research Institute in Management and Organizations Working Paper Series 2019/02).
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2018Lambillotte, L., & Poncin, I. (2018). When web personalization creates and destroys value (Louvain Research Institute in Management and Organizations Working Paper Series 2018/21).
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Cambier, F., & Poncin, I. (2018). A signaling approach to enhance the advertising effectiveness of customer-ideated new products (Louvain Research Institute in Management and Organizations Working Paper Series 2018/01).
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Leclercq, T., Poncin, I., Hammedi, W., & Kullak, A. (2018). Effects of Gamification on Customer Engagement in Online Communities (Louvain Research Institute in Management and Organizations Working Paper Series 2018/10).
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2017Cambier, F., & Poncin, I. (2017). Gift, Gift Return and Sanction, or how do non-Participants React Towards Empowering Brands’ messages?
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Leclercq, T., Poncin, I., & Hammedi, W. (2017). Investigation of users’ profiles on a gamified co-creation platform (Louvain Research Institute in Management and Organizations Working Paper Series 2017/03).
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2016Cambier, F., & Poncin, I. (2016). Fostering the observing brand audience’ willingness-to-engage through the communication of co-creational efforts. (Louvain School of Management Research Institute Working Paper Series 2016/24).
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2022Kullak, A., Charry, K., & Poncin, I. (2022). Efficacité des applications « santé »… tout est question d’équilibre. In Karine Gallopel-Morvan, Dominique Crié (ed.), Marketing Social et Nudges (p. p. 408). Editions EMS.
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Lambillotte, L., Bart, Y., & Poncin, I. (2022). Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract. In F. Pantoja, S. Wu (eds) (ed.), From micro to macro: dealing with uncertainties in the global marketplace (p. p. 327-328). https://doi.org/10.1007/978-3-030-89883-0_84
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2021Ducarroz, C., & Poncin, I. (2021). Les analyses de variance univariée (ANOVA) et multivariée (MANOVA). In Coordonné par Eva Delacroix, Alain Jolibert, Elisa Monnot et Philippe Jourdan (ed.), Marketing Research (DUNOD). DUNOD.
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2020Djelassi, S., Cambier, F., & Poncin, I. (2020). Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract. In S. Wu, F. Pantoja, N. Krey (eds) (ed.), Marketing opportunities and challenges in a changing global marketplace (p. p. 321-322). springer Nature. https://doi.org/10.1007/978-3-030-39165-2_129
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van de Sanden, S., Willems, K., Poncin, I., & Brengman, M. (2020). Digital Signage in the Store Atmosphere: Balancing Gains and Pains. In Eleonora Pantano (ed.), Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation (p. p. 53-69). Emerald. https://doi.org/10.1108/978-1-83867-663-620201010
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2019Hammedi, W., Leclercq, T., & Poncin, I. (2019). Customer Engagement: The Role of Gamification. In Linda D. Hollebeek, David E. Sprott (ed.), Handbook of Research on Customer Engagement. Edward Elgar Publishing.
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