25/11/2025 | 12:45

Jin Su 

(CORE/LIDAM, UCLouvain)

will give a presentation on 

Consumers’ perception of fairness on data-based personalized pricing

Abstract

Online platforms increasingly employ consumer data to infer their attributes and implement personalized pricing strategies. This practice has generated considerable debate concerning fairness.  Consumers’ perceptions of fairness vary depending on the types of data utilized and the inferred attributes upon which pricing decisions are based. Our project is to examine which types of data and inferred attributes are perceived as more acceptable by consumers, and how these perceptions are influenced by the inference process linking data to attributes. The findings are expected to provide evidence that can help policymakers and regulatory authorities in monitoring and evaluating data-based pricing practices.